1 mins
Astrak: Powering a New Global Era in undercarriage & wear Parts.
Established in 2003 by Richard Paterson, Astrak initially focused on the niche market of excavator rubber tracks. From these local beginnings, the business has expanded dramatically over the past two decades to become a significant global player.
Astrak now operates as a £100 million+ enterprise with a strong and established presence across Europe, a growing footprint in North America, and a recent strategic acquisition extending its reach into New Zealand. To reflect this transformation and its future ambitions, Astrak has undertaken a comprehensive global rebrand, marked by the introduction of a new logo. This pivotal moment underscores the company’s commitment to unifying its expanding operations and solidifying its position in the international undercarriage and wear parts market.
Progressing from a regional player to a global entity with over 200 employees across various locations highlights a dynamic approach to business development. This significant growth and diversification of operations naturally necessitated a cohesive and unified brand identity capable of representing the company’s current scale and its aspirations for continued global leadership in the heavy undercarriage and wear parts arena.